The renowned Colombian singer Maluma presented his new clothing brand, 'Remanence', on October 30 at the Intelligent Building in Medellín. With this launch, Maluma aims to replicate his experience in fashion weeks and reflect the cultural richness of his hometown. This project, which has long been a dream for the artist, marks the beginning of a new stage in his career. In his statements, Maluma mentioned that he has invested his entire being into this brand, considering it a very personal project, almost like another child.
His daughter París has been an important source of inspiration for Maluma in this venture, encouraging him to explore his creativity beyond music. 'Remanence' offers pieces with prices ranging from 50,000 Colombian pesos ($11.33 USD) for keychains and socks, to 1,200,000 pesos ($272.01 USD) for jackets. This price range has been interpreted by followers and potential buyers as a strategy to offer accessible yet exclusive products.
For Maluma, this new facet is not just a commercial project; it is an extension of his life and art. According to the singer, fashion and music are complementary tools that allow him to express his feelings and identity. Furthermore, Maluma revealed his desire to bring the talent of Medellín to the international stage through 'Remanence', conveying a message of authenticity and personal style to his followers.
The first collection of the brand, titled NEXIS, features 27 looks that blend activewear with casual wear, showcasing a modern and versatile approach. The collection is already available to the public and includes 18 different items, from jackets to caps. With this launch, Maluma enters the fashion industry, imprinting his personal and artistic essence in every design.
