In Colombia, singer Shakira has managed to gather 200,000 attendees over four dates, generating an economic impact of 50 million dollars. Additionally, this successful tour has led to a hotel occupancy of 95% in Bogotá and Barranquilla, as well as the creation of 18,500 jobs. As International Women's Day approaches on March 8, Shakira stands out as an example of an artist who has turned her name into a successful global brand.
In Mexico, where attendance is expected to be three times greater, the impact of Shakira will be even more significant. Beyond music, Shakira has established herself as a business icon, showcasing her prowess both on stage and in the international market.
In her business ventures, Shakira has diversified her investments including real estate, startups, and healthy food companies. Her fortune, estimated between 300 and 400 million dollars, reflects her vision and entrepreneurial ability. In 2021, she sold the rights to her music catalog to Hipgnosis Songs Fund, highlighting her adaptability to changes in the music industry.
The "Women Don't Cry World Tour" has been a resounding success with record attendance in Mexico. About 700,000 attendees are expected at her concerts, generating significant economic impact across various sectors. With over 80 million records sold and collaborations with international brands, Shakira demonstrates her influence and ability to transcend generations.
Siemens Healthineers also stands out for its commitment to gender equity; 67% of its staff are women and they have implemented programs to promote their participation in strategic areas. In Mexico, progress is noticeable, with a 79% increase in the hiring of women. The company has set ambitious goals to increase female representation in leadership roles in the coming years.
In another area, the Mexican porcelain company, Time Ceramics, is seeking to obtain the "Made in Mexico" seal for its products, aimed at both the national market and exports. With a daily production of 45,000 meters of porcelain tiles, the company takes pride in its quality and competitive pricing, basing its products on domestic raw materials and Mexican labor. In an environment where female presence in leadership roles reaches 33%, Time Ceramics stands out for offering real growth opportunities for its female employees.
